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With the lingering economic downturn thanks to The Great Depression, American automakers were challenged in the 1930s and in the 1940s before World War II met a shifting of industrial capacity from peace to war.

Packard came up with the idea to depart from its mainly luxury cars and manufacture this 1940 Packard 110 model that was less expensive but was still packed with manufacturer's reputation for quality.

“Packard introduced the 110, a lower-cost 6-cylinder model in 1937 with its Fifteen Series in an attempt to increase volume as The Great Depression kept demand for its expensive up-market cars too low to sustain profitable operations,” stated the summary for the car at the 2012 Hillsborough Concours d’Elegance.

“The 6-cylinder models conformed to Packard’s reputation for quality and style,” the summary noted. “The 100hp engine displaced 237ci."

The summary also said this gorgeous car "is equipped with overdrive, Super Deluxe heater, custom radio, wheel trim rings, wide whitewall tires, an exhaust deflector and a front grille guard.”

The car featured here was sold new by the Bush-Morgan Packard Agency in Pasadena, Calif., in 1940.

“The odometer shows 51,000 miles and {is} believed to be correct,” the summary stated. “The current owner acquired it in March 2008 and drove it until 2010 when its restoration began.”

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Categories & Keywords
Subcategory Detail:Vintage
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