Home»All Photographs»Automobiles As Art 1950s (free downloads)»1957 Lincoln Premiere Convertible

This 1957 Lincoln Premiere Convertible was photographed at the 2010 Palo Alto Concours d’Elegance in the San Francisco Bay Area.

Next to the car was a display with an advertisement that was used to sell the Lincoln in 1957:

“Few of us will ever own the yacht of our dreams. But, happily, more and more fine car families are making a pleasant discovery. They’re finding that they can own the finest in motor cars now: Lincoln in 1957.

“The yacht may have to wait, but you can own the Lincoln now. In both, you see crisp, meaningful lines, thrilling response to your commands ~ the finer things in life. But, there’s one important difference: you can own the Lincoln now.

“And what a car! No other automobile can match the fresh, clean-lined beauty that makes Lincoln the most distinctive car on the road. From the Quadra-Lite Grille to canted rear blades, you see one long sweep of meaningful beauty.

“When you drive the Lincoln, you find a new kind of handling pleasure for effortless driving. Everything you touch turns to power ~ even vent windows and all door locks can be electrically operated.

“And Lincoln reflects your taste so faithfully, not only in styling and luxury, but in practical aspects, too. For Lincoln’s traditional quality and lasting newness continue to protect your investment after lesser cars have been forgotten. Isn’t it time we talked about your Lincoln? Lincoln: unmistakably the finest in the fine car field.”